Guest Speaker: Daryl Welch, Affordable Web Technology shared his expertise on creating A Positioning Statement. Daryl reminds us that we are all selling service. Creating a strong, positive positioning statement for use on the web and in social media is vital to the growth of all business whether we produce, retail or service the widget.
- On your home page, answer the question: “Why should I choose you? “in one or two sentences.” Give serious thought to how you wish to be perceived and received.
- DNA the culture of your business starts with reception and runs throughout so make it consistent with your positioning statement.
- To train yourself regarding social media, connect with the under thirty crowd. They are the experts.
Daryl very kindly offered to send an electronic copy of his presentation to anyone leaving their business card. He also made available a copy of Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith as a door prize. And the winner is…Todd Heidgerken with Tualatin Valley Water District.
Spotlight Speaker: DeLaine Triplitt, By All Means Virtual, LLC introduced herself and her business.
DeLaine is a Certified Administrative Professional with a specialty in Organizational Management, trained and tested by the International Association of Administrative Professionals. Her business provides B2B professional administrative services to busy executives, freeing their time and talents to focus on what maximized the growth potential of their own businesses.
See all the Luncheon here Meeting Notes 03/13.