September ABA Luncheon Notes

Luncheon Meeting Agenda
Thursday, September 8th

Called to Order at 11:50

Program:
Leadercast Video – Clarity in Vision by Andy Stanley
At the beginning of our presentation we are asked to consider: What do you look for or want in a leader? The answers are nearly always: Integrity, honesty, trustworthy. We want what a leader says to be what they mean. We value Integrity but follow clarity. We follow whomever is clearest on what the future entails. To be an effective leader, one must learn to harness “clarity”, which trumps integrity and humility. Clarity is viewed as magnetic.
As an example we are asked to remember and review Campaign Slogans to examine what was memorable and what was not. Everyone tends to remember Donald Trump’s “Make America Great Again” It works because he captured a clear sentence about the future and made a promise for it. This slogan has been effective because while Trump ranks lowest in trust and integrity, he ranks highest in clarity. And Elections are not “honesty contests” we as a society vote for whomever we feel is the clearest about that which we hold dear.
We can create clarity around an idea if we remember that it is a mental picture of “what” not “how”. We look at “what could be” fueled by the conviction that it should be. We look at what is our prefered future. Clarity is perceived as “leadership” a good leader will bring clarity to confusion.
To make a vision stick state it simply. What is memorable is portable. A vision must be memorable. Incomplete and memorable is far better than complete and forgettable.
For a business to be successful and necessary, you need to clearly convey: HOW is your business a solution to a problem. To make a vision stick, state the problem, offer a solution and explain why. Connect emotionally and repeat it regularly.
Last but not least- Reward success. An example of getting to the heart of a business and rewarding its success was a company selling internet routers to the CDC and being able to claim that their work saved lives.

ABA Member Discussion on the future of the ABA
The ABA Vision Statement is: “Stewards of the path to 2040 for Aloha Businesses and the Aloha Community”
As an organization we need to answer: “What is our unique problem that we as the ABA are trying to solve and how do we solve it?”
Ideas discussed:
ABA should portray the voice of Aloha’s Business Community specifically. There is dissent within ABA. Some want our voice to be political, some want it not. Should the ABA have a political agenda or do we just represent a collective voice? There is the sense that we don’t have a clear voice because we do not have our own specific business community and other businesses have other voices.
Does the ABA act as a Chamber of Commerce or a Voice for the community? Some feel that we are a Chamber. Do we help businesses grow, do we fight for that as an organization or are we just here as a group to network? Are we advocacy based? We need to define what we want to be.
We should consider the advantages of a representative going to the CPO meetings? Should they come to us?
A CPO tends to speak specifically to land use. What are we putting there, how are we getting it there, how does it impact the community? Examples of this are in exploring how South Cooper Mountain and South Hillsboro will each impact our community.
Beaverton will likely annex Aloha in the near future. We need to decide how to to maintain Aloha’s voice and representation. To do this we need to establish a strong identity, we need to clarify how it is that Aloha “exists”
The ABA identity is contingent on what we want to make of it, our lack of a clear vision is the problem. By showing up together we do represent the community and the voice of it.
A political balance is needed on both sides of the fence. Some feel that we can get one sided. The Washington County Forum was suggested as a better organization for political issues.
To some the Vision statement does not include an action. We need clarity in our mission statement.
The Beaverton Chamber of Commerce often gets speakers such as the Mayor, City Council members, etc because they are also active members of the chamber.
When businesses step up the leaders hear them. So how do we become a louder voice for our community? Do we build on community rather than business?
Direct Mailings were suggested as an outreach to build out members. Leg work and canvassing can be frustrating however it does keep us in businesses line of sight and it makes us available to discuss issues concerning the community.

The ABA is currently discussion making a change to our monthly 11:30 – 1pm Luncheon frequency. We are looking at moving to quarterly luncheons (February, May, Augus, November) This could potentially open up members schedules to attend other meetings such as the School Board, Chamber of Commerce, etc. We would keep monthly Board Meetings however.
Nominations for Board Positions for 2017 are now open. The Election will be in November. 5 will be elected and they will decide amongst themselves what position each should take on. Please email Malia at ExecSec@alohabusinessassociation.com for more details or a suggested nomination.
The Aloha Library is moving and growing. They thank ABA for their partnership. They will offer a community room where the public can meet for free, internet services for free, and assistance teaching kids to read.

Announcements
October Speaker – Jana Jarvis Exec Director of Oregon Trucking Association
November Speaker – Kristine Baggett – Exec Director for Beaverton Education Foundation
December – “Aloha Tomorrow” project update and discussion with Washington County Project Manager.